Is Your Brand Ready for Its Next Season?

Businesses go through natural transitions—growth, maturity, and sometimes a change in ownership or market focus. Like cherry blossoms, these changes are part of a cycle, and each stage brings opportunity as well as the need for a brand that reflects where you are and where you’re going.

At Red Seal Design, we help business owners position their brands for key moments—scaling, preparing for a sale, or planning a merger. Your brand should work for you, attracting the right clients, partners, and buyers while clearly communicating your value.

We take the time to understand your business, your goals, and what makes you unique. Then we build a strategic brand that supports your next phase with confidence.

Transitions can be challenging. Your brand doesn’t have to be.

Your next step deserves the right strategy and design.

Every stage—growth, merger, or sale—comes with unique challenges. We combine strategic thinking with thoughtful design to solve problems, build confidence, and help your brand support your business goals.

  • Growth

    As your business expands, your brand should grow strategically with it.
    Inconsistent visuals or unclear messaging can make your business look smaller or less professional. We create refreshed logos, websites, and marketing materials that align with your growth goals, helping your brand feel bigger, stronger, and ready for new opportunities.

  • Merger

    Bringing two businesses together requires a unified strategy and design.
    Disjointed branding can confuse clients and dilute your message. We design a cohesive brand identity that honors both histories while presenting a clear, strategic look. From logos to digital and print touchpoints, your new brand will feel aligned, professional, and ready for a smooth transition.

  • Sale

    Preparing to sell? Your brand should strategically highlight the value you’ve built.
    Outdated or inconsistent branding can undermine buyer confidence. We polish your logo, website, and marketing materials with strategic intent so your business looks acquisition-ready, signals professionalism, and attracts the right buyers for the outcome you’re aiming for.

Exit Amplifier –
Strategic branding
to amplify exit value

Don’t lose millions at exit. Brand strategy choices can swing M&A value by over 40%. A high-impact rebrand can elevate trust, attract better buyers, and command a premium. 

Our 3-Step Exit-Ready Method—Position. Polish. Profit.—gets you there.

Design alone isn’t enough. Your brand needs strategy.

With 15 years in business, we help founders turn their vision into a brand that works. More than just visuals, we create cohesive, strategic design that supports growth, mergers, and successful exits—so your brand looks professional, inspires confidence, and tells the right story.

  • Strategic design for growth, merger, or sale

  • Cohesive branding across web, print, and digital

  • A proven process that delivers results

  • A trusted partner for founders ready to elevate their brand

Industries we help thrive

  • Construction & Skilled Trades

    Build trust and showcase expertise

  • Direct-to-Consumer

    Stand out in competitive markets

  • Manufacturing & Distribution

    Communicate scale and reliability

  • Professional Services

    Position for credibility and growth

  • Technology & Software

    Make complex solutions clear and appealing

  • Working with Jennifer is a no brainer for me when it comes to anything involving graphic design for my business. She is a master at her craft. The thing that's unique about working with her is that she takes time to get to know you, your vision and your mission before creating content. She listens, which is a rarity in this day in age. It's because of her process I feel that she really took the time to understand me and my vision, and as a result, created a brand that is a true reflection of the work I offer the world. Each time I work with her, it's a joyful process and a breeze as I know that I've been heard and the work placed in trusted hands. I highly recommend Jennifer and Red Seal Design. It'll be the best thing you can do for your brand and your business.

    – Heather Fraelick, Healing Arts Practitioner

  • Jennifer of Red Seal Design has been my go-to graphic design artist since I launched my brand in 2012. She has created every design asset I use from basic stationery to my 200-page book. She won my loyalty when I first started my business because it was tiny, yet she respected my mission and didn’t turn down my small fry requests. Her design expertise helped establish my recognized, trusted brand identity and a platform from which I’ve been able to develop a nationally-renowned business. She’s been a key part of my team as I’ve been featured in television news segments across the country and produced a podcast with a host of celebrity guests and as I now develop a tv series.

    – Eirene Heidelberger, President & CEO, GIT Mom (full-service parent coaching and advice)

  • Red Seal Design is one of the best creative resource partners I’ve worked with in my career. Jennifer brings a perfect balance of business acumen, accountability, and creativity to every project. Her partnership has provided extremely efficient and effective creative solutions to a full range of business challenges across different companies and industries. Not only does Jennifer deliver outstanding 1:1 service, she maintains a robust network of skilled resources that allow her to successfully manage and deliver multiple projects with consistently good results. I highly recommend Red Seal Design for outstanding marketing design and creative communications.

    – Bill Bonner, VP Marketing Communications, Diverzify (commercial flooring solutions)

  • Red Seal Design is a pleasure to work with! Jennifer is very responsive, fast and reasonably priced. Her projects come through with a fresh, on brand look that surprises and delights when you open the file every time.

    – Leslie Danford, Founder, Vitaminis (vitamin drinks)

  • My experience working with Jennifer at Red Seal Design was great – and easy! I had almost no idea what I wanted in a logo and I felt so overwhelmed with the thought of designing one, but she was able to create something so perfect for my new business based off of just a few preferred colors and a generic "vibe" I was interested in. I was so impressed with her ability to turn very little information into a beautiful design that helps me attract clients. Turn around was very quick, and Jennifer was available to answer any follow up questions about file formats and usage even after delivering my final designs. I get lots of compliments on my new logo!

    Beatrice Marysia Pacyga, LCSW, Owner & Psychotherapist, Always Blooming Counseling

  • Red Seal Design created an amazing logo, and graphics which are top notch. Jennifer listened to all the ideas I threw at her, and was able to combine everything I wanted and more. On top of her design skills, Jennifer communicated with me through every step of the process and hit every due date early. All I can say is THANK YOU and I can’t wait to use Red Seal Design again for my next project.

    Tamara Abernathy, Licensed Residential Appraiser

  • When my last designer canceled in the middle of a project for my non-profit, it was Red Seal Design to the rescue! Jennifer was able to take a project that was created by someone else and deliver it without hesitation. Since 2016, she has designed beautifully creative materials for me and my various organizations all within timeline and budget. And she was a pleasure to work with. Don't hesitate, hire Red Seal Design!

    Jeneane Ally, Board of Directors, Tellin’ Tales Theatre

  • We have used Jennifer to create some new designs and advertisements for our business and she was excellent! Her creative insight was spot on and she provided us terrific choices that really conveyed our brand message and image perfectly. I highly recommend her to work with. She is professional, perceptive and produces 5 star quality outcomes!

    Laura Canonaco, Marketing/Business Development, APC Financial Group, Ltd.

  • I’m thrilled with the brand refresh Jennifer delivered for my HR management consulting business! She took the time to understand my consulting practice, and delivered thoughtful, yet super creative results. She worked on my logo, website, training templates, and other support materials, and had a reason behind her vision. Her communication is timely and responsive, and she is collaborative and receptive to feedback. I would definitely recommend Jennifer Strezo and Red Seal Design! 10/10!

    – Kelly Gust, HR Full Circle Consulting LLC

Image of Jennifer Strezo in glasses and green jacket with teal background

Red Seal Design blends big-agency creativity with personalized service. Our founder and creative director, Jennifer Strezo, knows firsthand what it’s like to navigate a major professional transition. As she shifted her focus and grew her own business, she recognized the impact a strategic, well-positioned brand can have during pivotal moments. Today, her mission is to help business owners and founders manage their own transitions—growth, sales, or mergers—so their brands stay current, strategic, and ready for what’s next. Red Seal Design ensures your brand works as hard as you do, every step of the way.

Our home base is suburban Chicago, and while we love helping our local Chicagoland businesses, we also enjoy the challenge of working with companies far and wide to improve their brand’s presence. Red Seal Design is proud to be certified by the State of Illinois as a Woman Business Enterprise (WBE).