FIVE BOOKS TO HELP YOUR SMALL BUSINESS
I recently attended a meeting of the NAWBO Chicago Creative Special Interest Group. For those not familiar with NAWBO, it’s the National Association of Women Business Owners. Our topic of discussion for the evening was business books that you’ve read and found helpful. I wanted to share some of the recommendations that were mentioned. Happy reading, and I hope you find them helpful to your small business!
• Beyond Bullet Points by Cliff Atkinson
Atkinson is a best-selling author, speaker and consultant to CEOs, who is changing the way we present with PowerPoint. He also offers online and live courses and webinars on his website, http://beyondbulletpoints.com.
• Presentation Zen by Garr Reynolds
Another book to help you create simpler, more effective presentations. Presentation Zen combines solid principals of design with the tenets of Zen simplicity. Reynolds encourages you to think differently and more creatively about the preparation, design and delivery of your presentations. The author also writes a blog at http://www.presentationzen.com.
• The Language of Trust: Selling Ideas in a World of Skeptics by Michael Maslansky
This book is filled with tactical steps and real-world examples that will help communicators get beyond the skepticism with messages that truly resonate. You can learn more at http://languageoftrust.maslansky.com.
• The Investment Answer by Daniel C. Goldie and Gordon S. Murray
Learn how to take action now and become a smarter investor and better steward of your money. The book distills the process into just five decisions each person needs to make. Check out their website at http://www.theinvestmentanswerbook.com.
• Search Engine Optimization for Dummies by Peter Kent
Yes, there’s a Dummies book for everything these days! This handy guide gives you a clear understanding of SEO, and how you can use SEO as a key strategy for online marketing. It includes lots of tips and tricks for making your content appealing to search engines. At the Dummies Store you can view the table of contents and read excerpts, http://bit.ly/gPToqF.