You’re ready to jump on the blog bandwagon. Your first question is what do I write? Put yourself in your clients’ shoes. If I was not an expert in my field, what would I find helpful personally or professionally? What would I take the time to read? Start thinking of a list of potential topics. Something might strike you when you meet someone. I like to cover topics of discussion from my networking events. Your posts don’t have to be long. 500 words is actually a good maximum number to keep in mind. Get in the habit of writing a little everyday. Here are a few thoughts to get you going.

If you’re a realtor, you could write about topics like options if you are underwater on your mortgage, or ideas for staging your house when you’re ready to sell. If you are a financial planner, give your potential clients tips on investing for college or retirement. I always like to read tips from professional organizers on how to make the most of my day and get things done.

You might also be thinking, I don’t have time to write a new post twice a week. Why can’t I just hire someone to write my blog posts for me? Yes, you could do that. There are many great writers that specialize in writing blog posts for companies. My personal opinion is that it’s better to write them yourself, but only if you think you have the time to make the commitment. Unless you’re a natural at writing, it’s usually pretty obvious when you’ve hired a professional to write your posts. Blogs are a very personal way to communicate with your audience, and you will gain more credibility if it sounds like it’s really coming from you, the expert in your field.

Another idea is to ask friends or contacts, who are experts in other areas that relate to your business, to write guest posts for your blog. It’s a great way to fill in a spot when you don’t have the time, and it’s good publicity for your friend or contact. You still should make sure that the content is relevant to your audience. Also, including a link to the writer’s web site will take readers away from your site. It’s your goal to keep readers engaged on your web site, so you don’t want to use this tactic too often.

Linking to articles someone else wrote on the web has the same issue. It may seem like an easy way to get your blog post done that day, but remember that it will take readers away from your site. If you do post a link to an article, you should at least write a paragraph about your thoughts on the article and how it can benefit your audience.

If you make the commitment and keep it up, your blog will be a great way to market your small business. Good luck and happy blogging!