Blogs have been around for a while now, and some small businesses have jumped on the bandwagon. I’m sure many of you have hesitated about taking the leap and starting one. I know I did. I threw out every excuse to my web developer as to why I shouldn’t start a blog. I don’t know what to say. People won’t care about what I have to say. I don’t have time to write posts and maintain it. I really don’t enjoy writing. Nobody even reads blogs anymore because there are so many out there. I’m already planning to send out e-mails through Constant Contact or another e-mail service, why do I need a blog too? And the list goes on.

The truth is, a blog can be a great marketing tool for your company. Here are some ways a blog can help grow your small business.

Including a blog page in your web site design is a great way to increase your search engine page rankings, and help your search engine optimization (SEO) efforts. Search engines are looking for significant changes to the content on your web site on a regular basis. If your site is static, and you don’t make any changes to the content, the search engines will note that and return less and less often to your site. This reduces your page rankings. If your site is dynamic, and you constantly add new content that is relevant to your business, the search engines will return regularly to log all the new content. You want to make sure you include as many key words and phrases relevant to your business in your blog posts as possible. This helps keep your page rankings high for those particular key words and phrases. The ideal frequency to post new content to your site is twice a week.

Writing a blog can increase your credibility with potential customers and clients. One of the goals of networking and marketing your small business should be to position yourself as an expert in your field. You should use your blog to educate your audience about topics that can really help them personally or professionally. A blog is not about directly selling your product or service, it’s about helping people. Once you’ve established that you are an expert and you have helped them in some way, they will feel more comfortable using your company’s services or buying your products, or referring you to someone they know.

Finally, writing a blog can attract potential new customers and clients. For instance, an owner of a company could be searching Google for help marketing their small business. Since the search engines have logged the content from this post, a direct link to the Red Seal Design blog page could come up in their search results. They click through, find my article helpful, and decide to take a look around the site. This is a potential client that might not have found Red Seal Design otherwise.

I hope this has opened your eyes to the benefits of blogging. Watch for my next post to continue the discussion about blogs.