Personal Brand for Keynote Speaker

Boosting a Speaker’s Professional Presence

"The Red Seal Design team understood exactly what I was envisioning right away. You made sense of the chaos in my head and put my vision into reality."

– Alexa DePaolo, Professional Speaker

Alexa DePaolo logo, brand style guide, and website designs

Overview

Alexa DePaolo was expanding her professional presence beyond her established work in real estate mortgage industry to launch a keynote speaking business. Her existing online presence was limited, creating confusion and limiting credibility with potential clients and event organizers. Alexa needed a distinct brand that clearly differentiated her speaking business from her prior work while conveying professionalism, sophistication, and authority.

Objective

Establish a standalone personal brand for Alexa as a keynote speaker.

  • Design a sophisticated logo that conveys authority, confidence, and approachability.

  • Build an online presence that validates expertise and builds credibility with CEOs, leaders, and corporate teams.

  • Ensure brand assets are scalable for marketing efforts, presentations, videos, and newsletters.

  • Create a polished, professional image that accurately reflects Alexa’s authority and personality.

Strategy

Red Seal Design collaborated closely with Alexa to translate her vision into a cohesive brand system:

  • Designed a sophisticated logo and visual identity combining boldness with approachability.

  • Built a website serving as a central hub for Alexa’s speaking business, including events, testimonials, pricing, and credentials.

  • Created a website structure that clearly communicates credibility and positions Alexa as a national keynote speaker.

  • Maintained flexibility to incorporate new features (e.g., blog, ticketing) as the business evolved, without compromising brand integrity.

Outcome

  • Immediate credibility: Alexa’s brand positioned her as an established, serious speaker, recognized immediately by clients and partners.

  • Stronger first impression: The brand immediately conveys professionalism and authority to event organizers and clients.

  • Scalable brand system: The Brand Style Guide makes it easy to maintain consistency across all materials, from newsletters to videos.

  • “It was a game changer. I finally have a brand that truly reflects who I am as a speaker and the level of professionalism I bring to the stage.”